[ 00 ] Hello
I’m a San Diego-based Brand Strategist & Cultural Theorist. Currently cooking as a Strategy Director @ TRIPTK, a Havas Company, building strategies and foresight for some of the world’s leading brands.
Reach out ↗
Frankie — 01 / 06
[ 01 ] Two things you should know about me
01
There are plenty of ways to make money. Work we believe in and feel proud of takes high performance and care for the people we make it with.
02
No organization succeeds because of one thing. But for any business or cause, brand is one of the most effective and lasting assets for driving commercial and cultural impact.
[ 02 ] Who I am
Strategist
Researcher
Cultural Theorist
Girl Dad
I’ve been leading, developing, and executing strategies in multidisciplinary teams for the better part of the past two decades. From some great consultancies to just over a decade in U.S. Special Operations (ask me about it sometime), it’s been an unbelievable ride so far.
At TRIPTK, I get to work alongside a sharp, multidisciplinary team to solve multidimensional challenges and help transform brands from the inside out. The bar is high and the pace is quick, but the work is incredible.
I hold a BA in Visual Communication and an MA in Luxury & Brand Management from SCAD. I also self-published a book—Authentic: An Operating Manual.
I’ve been lucky in my career so far to see and do some cool things, and meet some great people. I think about that a lot and am grateful for all of it.
Reach out ↗
Partner to leading brands and organizations like
[ 03 ] The Archive — commentary & POV
Thinking out loud
[ Swipe, drag, or let it drift ]
[ 04 ] The book — first edition, fall 2026
Authentic:
An Operating
Manual
A field guide for brand, business, and community leaders to understand and map what it means to be authentic. Self-published, independently funded.
[ 05 ] Selected work