Strategies That
distinguish
brand value and
drive connection
I craft strategies that help companies articulate value, differentiate offers, and inspire opportunity.
WHAT I DO
TRANSFORM THESE CHALLENGES INTO CHANGE
Brand Positioning and cultivation
Determining how to establish, differentiate, and develop brands, products and initiatives in relation to culture, customers, and competition
campaigns and ACtivation
Developing an integrated campaign or initiative around your intended message that builds relevance, shapes perceptions and provokes action
Cultural insight and understanding
Synthesizing the roles that culture, trends, and events play within society and how each influences perceptions, interpretations and behaviors
Brand Architecture
Defining clear, intuitive relationships that help organize companies, products and solutions into concise portfolios that support business objectives and tell cohesive brand stories
MY APPROACH
A Process That Focuses Efforts Without Limiting Potential
01
Realize
We’ll build an understanding of what exists and become curiously intimate with the context that surrounds your company, culture, and the value you create.
02
Validate
We’ll test the accuracy of our assumptions—noting new opportunities, revising inconsistencies, and using our findings to fuel us from the reality we know to the one we desire to make.
03
Reimagine
We’ll dream big as we explore the notion of possibility, crafting a foundation that promotes purpose, value, and the differentiated expression of your offer within the lives of the people you seek to impact.
Call me
Frankie
I’m a creative thinker and habitual limit-pusher who likes tackling bold challenges with tenacious people. I’ve spent over a decade planning and actioning unconventional strategies in high-risk environments.
Everyone has their own perspective —here’s a bit more of mine
Foot Locker stands to lose more than shoes with Nike cutbacks
Why Foot Locker's $950M loss in value following Nike's cutback transcends products and directly impacts its promise.
REad More
When the Competition Is High, ‘Extraordinary’ Beats ‘Only'
Strategies that help distinguish brands surrounded by similar offers.
REad MoreAny questions?
Here's how I can help
01
Business Owners
Owners, founders, decision-makers, and in-house teams who want to revisit existing strategies or are ready craft something entirely new.
02
Agency Partners
Firms, agencies, shops, and studios looking to expand on existing strategic offerings or for some extra help with a specific project.
03
Creative Independents
Boutique collectives, freelancers, and solopreneurs looking to accompany creative services with additional strategic insight.
stay inspired
No spam or drip campaigns—just quick updates on new articles, projects, ideas, and progress.