[ 00 ] Hello
I’m a San Diego-based Brand Strategist & Cultural Theorist. Currently cooking as a Strategy Director @ TRIPTK, a Havas Company, building strategies and foresight for some of the world’s leading brands.
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Frankie — 01 / 06
[ 01 ] Two things you should know about me
01
There are plenty of ways to make money. Work we believe in and feel proud of means holding high standards while caring for the people we make it with.
02
No organization succeeds because of one thing. But for any business or cause, brand is one of the most effective and lasting assets for driving commercial and cultural impact.
[ 02 ] Who I am
Strategist
Researcher
Cultural Theorist
Girl Dad
I’ve been leading, developing, and executing strategies in multidisciplinary teams for the better part of the past two decades. From some great consultancies to just over a decade in U.S. Special Operations (ask me about it sometime), it’s been an unbelievable ride so far.
At TRIPTK, I get to work alongside a sharp, multidisciplinary team to solve multidimensional challenges and help transform brands from the inside out. The bar is high and the pace is quick, but the work is incredible.
I hold a BA in Visual Communication and an MA in Luxury & Brand Management from SCAD. I'm also self-publishing my first book soon—Authentic: An Operating Manual.
I’ve been lucky in my career so far to see and do some cool things, and meet some great people. I think about that a lot and I'm grateful for all of it.
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Partner to leading brands and organizations like










Kind words from people I’ve worked with
01
“What I always appreciated about working with Frankie is his ability to dig past the obvious and find the insight everyone else missed. He gets at the core business needs and develops strategies that helped me tell a more interesting brand or product story to give the creative work perspective and impact we wouldn’t have found otherwise.”
Julian Rotondo
Design, Stripe
02
“He’s a workhorse (the good kind), driven by a genuine love of his craft and deep respect for the people he works with, colleagues and clients alike. He’s constantly looking to raise the bar, both for himself and for those around him, and has an undeniable ability to push people to do their very best work while making the whole experience a pleasure. A true leader, and someone I’d jump at the chance to work with again.”
Elly Bonney
Strategy Director, NEON Thinking
03
“I love working with Frankie. Not only is he smart, passionate, and strategically insightful, he’s also highly enjoyable to work with. He understands brands and what makes them successful, and he knows how to uncover, shape, and sharpen strong insights about culture and consumers to drive brand decisions.”
Mark Potts
Founder, Wonder&Wonder
[ 03 ] The Archive — commentary & POV
Thinking out loud
[ Swipe, drag, or let it drift ]
[ 04 ] The book — first edition, fall 2026
Authentic:
An Operating
Manual
A field guide for brand, business, and community leaders to understand and map what it means to be authentic. Self-published, independently funded.

[ 05 ] Selected work