I believe most offers fail not because they lack value, but because they’re misunderstood
and that clear, differentiated communication still remains the crux between acceptance and rejection for most companies.
THE DIFFERENCE DEPENDS ON MORE THAN GETTING NOTICED. IT LIES DEEPER, IN MEANINGFULLY CONNECTING PEOPLE TO YOUR VALUE ONCE YOU HAVE THEIR ATTENTION.
I’m Frankie Margotta—a strategist working passionately to position brands, ideas, and initiatives to be distinctly owned, expressed, and experienced. I live in San Diego, listen to Bryce Vine on repeat, and have an affinity for the color red.
I spent eleven years employed in small teams, globally purposed with finding creative solutions to unusual problems. I won. I lost. I learned. I taught. And eventually, I left—I moved on to the world of branding, where I've had the privilege to craft strategies for brands like Manmade, Hunter Yeany Racing, TikTok, Warner Bros Discovery, Amazon, and OneTen.
Soul-searching isn't easy, but it's important to recognize, define, and share the principles that guide us. Here's a couple of mine.
Unwavering support for coexistence without concession, recognition of more than one logic, and innate respect for all creatures, ideologies, and beliefs.
Without ego or presumption, the ongoing, ubiquitous assessment of how my action—or inaction—has, is, and will affect the world, coupled with complete ownership of those outcomes.
To be direct, clear, and explicitly truthful at every opportunity, exhibiting the kind of honesty that prompts progress in the face of discomfort and earns the respect of those who experience it—even when it isn’t popular.
A reverence for quality and a commitment that "done" will never be better than "perfect" with regard to the standard that I expect to uphold.
To do more than merely tolerate alternate and opposing viewpoints, but actively seek them out. Diversity—in all things—is a core tenant required to foster innovation at every level.
Every business stands to make a profit—but not all serve to make an impact. My efforts will not be superficial and revenue will never come at the cost of integrity, ethics, or the opportunity to make a positive impact on the world.
Owners, founders, decision-makers, and in-house teams who want to revisit existing strategies or are ready craft something entirely new.
Marketing firms, ad agencies, and creative studios looking to expand on existing strategic offerings or for some extra help with a specific project.
Boutique collectives, freelancers, and solopreneurs looking to accompany creative services with additional strategic insight.