I’m Frankie Margotta—a strategist working passionately to position brands, ideas, and initiatives to be distinctly owned, expressed, and experienced. I live in San Diego, listen to Bryce Vine on repeat, and have an affinity for the color red.
I spent eleven years employed in small teams, globally purposed with finding creative solutions to unusual problems. I won. I lost. I learned. I taught. And eventually, I left—I moved on to the world of branding, where I've had the privilege to craft strategies for brands like Netflix, adidas, TikTok, Stanley1913, Warner Bros Discovery, and Alpine F1.
A few things I’ve done so far
- Associate Director, Strategy @ TRIPTK (2025-Present)
- 2025 XLIST Honoree (XP Land)
- Senior Strategist @ TRIPTK (2023-2025)
- Strategist @ Siegel+Gale (2021-2023)
- Strategist @ Grizzly (2021)
- Strategist @ Power Digital Marketing (2020-2021)
- Active Duty @ US Special Operations Command (2010-2021)
A few things I’ve done in the community
- Speaker @ Creative Mornings San Diego (March 2024)
- Strategist @ Dreams & Ducats (2022-Present)
- AIGA San Diego Board of Directors (2019-2022)
- Strategist @ Good Measure (2019)
A few things I've learned
- Advanced Design Thinking (IDEO U)
- Communicating for Impact (IDEO U)
- Business Innovation (IDEO U)
- B.A. Visual Communication (SCAD)
A few things I believe in
Soul-searching isn't easy, but it's important to recognize, define, and share the principles that guide us. Here's a couple of mine.
Pluralism
Unwavering support for coexistence without concession, recognition of more than one logic, and innate respect for all creatures, ideologies, and beliefs.
Accountability
Without ego or presumption, the ongoing, ubiquitous assessment of how my action—or inaction—has, is, and will affect the world, coupled with complete ownership of those outcomes.
Candor
To be direct, clear, and explicitly truthful at every opportunity, exhibiting the kind of honesty that prompts progress in the face of discomfort and earns the respect of those who experience it—even when it isn’t popular.
Craft
A reverence for quality and a commitment that "done" will never be better than "perfect" with regard to the standard that I expect to uphold.
Discourse
To do more than merely tolerate alternate and opposing viewpoints, but actively seek them out. Diversity—in all things—is a core tenant required to foster innovation at every level.
Impact
Every business stands to make a profit—but not all serve to make an impact. My efforts will not be superficial and revenue will never come at the cost of integrity, ethics, or the opportunity to make a positive impact on the world.
Dope things. good people.
