I’m Frankie Margotta—an independent strategist passionately working to prevent miscommunications from becoming missed opportunities. I live in San Diego, listen to Bryce Vine on repeat, and have an affinity for the color red.
I spent eleven years employed in small teams, globally purposed with finding creative solutions to unusual problems. I won. I lost. I learned. I taught. And eventually, I left—I moved on to the world of branding, where I found similar challenges in different contexts, and I’ve been hooked ever since.
My mission is to meaningfully position organizations, offers, and ideas to make genuine connections. I do that by establishing foundations that reinforce their full potential. I don’t avoid risk; I find the means to brazenly embrace it because, like you, I want to do more than merely participate in society—I want to drive change and innovate.
A few things I’ve done
- Strategist @ Power Digital Marketing (2020-Present)
- Strategist @ Good Measure (2019-Present)
- Brand Advisor @ Quest (2019-Present)
- AIGA San Diego Board of Directors (2019-Present)
- Active Duty @ US Special Operations Command (2010-2021)
- Advanced Design Thinking (IDEO U)
- Communicating for Impact (IDEO U)
- Business Innovation (IDEO U)
- Design Sprint Certified (AJ&Smart)
- B.A. Visual Communication (SCAD)
A few things I believe in
Soul-searching isn't easy, but it's important to recognize, define, and share the principles that guide us. Here's a couple of mine.
Pluralism
Unwavering support for coexistence without concession, recognition of more than one logic, and innate respect for all creatures, ideologies, and beliefs.
Accountability
Without ego or presumption, the ongoing, ubiquitous assessment of how my action—or inaction—has, is and will affect the world, coupled with complete ownership of those outcomes.
Candor
To be direct, clear, and explicitly truthful at every opportunity, exhibiting the kind of honesty that prompts progress in the face of discomfort and earns the respect of those who experience it—even when it isn’t popular.
Meaning
Every business stands to make a profit—but not all serve to make an impact. My efforts will not be superficial and revenue will never come at the cost of integrity, ethics, or the opportunity to make a positive impact on the world.
Discourse
To do more than merely tolerate alternate and opposing viewpoints, but actively seek them out. Diversity—in all things—is a core tenant required to foster innovation at every level.
Craft
A reverence for quality and a commitment that "done" will never be better than "perfect" with regards to the standard that I expect to uphold.
Divergence
The blatant refusal to accept the limitations of convention and the courage to rigorously challenge reality in the pursuit of redefining it for the better.
Catalyzation
An inclination toward action, creating momentum, and taking tangible initiative.
Dope things. good people.
