Authentic: An Operating ManualA field guide for brand, business, and community leaders to understand and map what it means to be authentic.
This is a self-published, independently funded passion* project.
Authentic: An Operating Manual is a practical exploration of authenticity. Specifically, what it has meant historically, what it means today, how it actually works in practice, and how it can be mapped effectively by brand, business, and community leaders.
*Candidly, the “passion” in this passion project grew from a frustration with how much weight we place on authenticity and how rarely it’s clearly defined or qualified. This work is an attempt to better understand authenticity, make it more concrete, and help others do the same.
Grab your copy here.AUTHOR
Frankie Margotta
Frankie Margotta is a brand strategist and cultural theorist, specializing in positioning, mixed-method research, semiotics, and cultural foresight. His strategic perspective is shaped by more than a decade of planning and execution across contexts and cultures, spanning high-stakes multidisciplinary team environments and strategic partnerships with leading organizations across sectors. He holds a Bachelor of Arts in Visual Communication and a Master of Arts in Luxury and Brand Management from the Savannah College of Art and Design. Authentic: An Operating Manual is his first book.
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