Authentic: An Operating Manual
A field guide for understanding and mapping what it means to be authentic.
This is a self-published, independently funded passion* project.
Authenticity: An Operating Manual is a practical exploration into authenticity. Specifically, what it’s meant historically, what it means today, how it actually works in practice, and how we can map it effectively as brand, business, and community leaders.
*Candidly, the passion in this passion project grew from a frustration with how much weight we place on authenticity, and how rarely it’s clearly defined or qualified. This work is my attempt to better understand authenticity, make it more concrete, and help others do the same.